The usual hype machine is at work this week, with the usual mechanism:
- University press offices and grant agencies put out irresponsible hype about the work of one their faculty or grantees. In this case, it’s Taming the multiverse: Stephen Hawking’s final theory about the big bang from Cambridge, and Stephen Hawking’s last paper, co-authored with ERC grantee Thomas Hertog, proposes a new cosmological theory, in which universe is less complex and finite from the European Research Council.
- This gets distributed via services that either just reprint such press releases (phys.org or EurekAlert! in this case), or rewrite with added hype (Stephen Hawking’s Final Theory About Our Universe Has Just Been Published, And It Will Melt Your Brain).
- Journalists then write stories based on these press releases, which appear all over the place (see here, here, here, here, here and here for example). At this point, whatever was in the original press releases that tried to add caveats or stick to reality gets abandoned, and a completely misleading headline gets slapped on at a final level of the hype machine.
Normally I try to defend the journalists involved, feeling that the most irresponsible behavior is coming from the scientists themselves. In this case, Hertog has a lot to answer for, but it’s not Hawking’s fault since he’s dead. Any semi-competent journalist should have realized that this is not news: the same stories had already been written and published a month ago, and then conclusively debunked in many places (see here, here and here for instance).
This is rather depressing, making one feel that there’s no way to fight this kind of bad science, in the face of determined efforts to promote fake physics to the public. It’s one thing for journalists to be misled by a new variant on an old debunked story, but that they’re getting misled again by exactly the same story is a new development.